AI Insights · Timothy · July 2024
Top 5 Social Networking Apps in Kenya: Q2 2024 Performance
Explore the performance of the top 5 social networking apps in Kenya for Q2 2024, including weekly downloads, revenue, and active user trends.
In the second quarter of 2024, the top social networking apps in Kenya have shown varied performance metrics across weekly downloads, revenue, and active users. Here, we dive into the specifics for each app based on data from Sensor Tower.
Tango - Live Stream, Go Live saw a significant increase in weekly downloads, peaking at around 9.3K in the last week of June. Weekly active users also rose steadily, reaching approximately 61.9K by the end of the quarter. Revenue trends were more volatile, with earnings peaking at $1.9K in the first week of April and fluctuating throughout the quarter.
Facebook maintained a robust presence with weekly downloads peaking at 578K in early April, though it saw a decline mid-quarter before rising again to 186K in mid-June. Weekly revenue remained relatively stable, averaging around $1.1K to $1.3K. Active user numbers were consistently high, ending the quarter at approximately 14M.
Luxy - Selective Dating App experienced modest download numbers, with a peak of 458 in the second week of April. Revenue saw its highest point at $1.6K during the same period but fluctuated thereafter. Active users remained relatively steady, closing at around 2.2K by the end of June.
Telegram Messenger showed strong performance in weekly downloads, especially towards the end of the quarter, peaking at 72.9K in the last week of June. Active users also increased steadily, reaching about 2.47M. Revenue trends were mixed, with the highest weekly revenue of $1.5K recorded in late April.
PingMe - Second Phone Number had a more subdued performance, with weekly downloads peaking at 500 in early April. Revenue saw a high of $1.2K in mid-June. Active users showed a declining trend, ending the quarter at around 256.
For more detailed insights and data, visit Sensor Tower.